PCAL Presentation Statistics

Facts & Figures                                                                          

Social Media Usage: 2005-2015  Pew Research

According to estimates, the number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018.

 

Two-thirds of American adults (65%) use social networking sites (tenfold jump in the past decade)

Young adults (ages 18 to 29) are the most likely to use social media – 90%

Still usage among those 65 and older has more than tripled since 2010. Today, 35% of all those 65 and older report using social media, compared with just 2% in 2005.

 

There are not notable differences by racial or ethnic group: 65% of whites, 65% of Hispanics and 56% of African-Americans use social media today.

More than half of rural residents now use social media – Today, 58% of rural residents, 68% of suburban residents, and 64% of urban residents use social media.

 

Local Numbers

87 out of 110 parishes have a web page and 48 out of 49 schools do.  Of the 23 parishes who do not have a web page, about ½ of those have a Facebook pages.

87 out of 159 parishes and schools have a Facebook page.

16 out of 40 elementary schools have a Twitter handle.

9 out of 9 high schools have a Twitter handle.

17 out of 100 parishes have Twitter handle.

 

Some “Must Haves” on your website

  1. Welcome Message — Most of the viewers on your church website will be visitors to your church, not members.
  2. Information about Your Young Adult & Children Ministry
  3. Staff Names and Titles
  4. Mass Times & Church Calendar— The key is keeping the calendar up-to-date.
  5. Homily Archives — While video is best, audio is acceptable as well.
  6. Location – and Contact Info — include interactive map
  7. Links to Social Media Profiles– Facebook/Twitter
  8. Major Church News Items

ArchLou.org Web Statistics since Dec. 1 2015

 

Sessions

350,281

Users

170,267

Pageviews

1,050,897

Pages / Session

3.00

Avg. Session Duration

00:02:35

 

Device Category:

desktop 163,394 (46.65%)
mobile 150,514 (42.97%)
tablet 36,373 (10.38%)

 

Top Pages: Views Unique Views
1.      Homepage 133,555(12.71%) 106,052(12.89%)
2.      Louisville Mass Schedule 61,047(5.81%) 44,192(5.37%)
3.      Picnics & Festivals 59,680(5.68%) 38,495(4.68%)
4.      Employment Opportunities 59,123(5.63%) 38,370(4.66%)
5.      Find a Parish 49,552(4.72%) 23,664(2.88%)
6.      Catholic School Job Openings 48,413(4.61%) 43,843(5.33%)
7.      Mass Schedules 47,634(4.53%) 37,899(4.61%)
8.      Human Resources 19,927(1.90%) 16,808(2.04%)
9.      Parishes 17,187(1.64%) 14,098(1.71%)
10.  Services Directory 15,822(1.51%) 12,411(1.51%)
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